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How Much Budget Should be Spent on Social Media? – Expert Insights from Edison’s Co.


How Much Budget Should be Spent on Social Media? – Expert Insights from Edison’s Co.

How much of your budget should you spend on social media? This is a question that many business owners struggle with. The answer, of course, depends on your goals and how you plan to use social media. But generally, a good rule of thumb is to allocate around 10% of your marketing budget to social media efforts. That amount can vary depending on your industry and the competitiveness of your market, but it's a good starting point for determining how much you should invest in social media.

What is the ideal budget for social media marketing:

The first step in creating your social media marketing budget is understanding what you want to achieve with social media. Without this, it's impossible to determine how much you should spend accurately.

10% of the total marketing budget? This is a good starting point for most businesses. However, your industry and the competitiveness of your market may dictate a higher or lower percentage. In a very competitive industry, you may need to allocate a significant portion of your budget to social media to stay ahead of the competition.

How Much Should You Spend on Social Media?

How much you spend on social media will depend on various factors, including your goals, objectives, target audience, and the competitiveness of your industry. A good rule of thumb is to allocate 10% of your marketing budget to social media efforts. However, you may need to adjust that percentage based on the unique needs of your business.

No matter what percentage you ultimately decide to allocate to social media, the important thing is that you have a plan and a budget in place. Without both of these things, it will be difficult to measure your success and determine whether or not your social media marketing strategies are effective.

How can you make the most of your social media budget?

Let's face it – social media can be expensive. But it doesn't have to be! With creativity and strategic planning, you can create a budget-friendly social media campaign that will get results. Here are a few tips to get you started:

Identify your target audience:

Who are you trying to reach with your paid social media campaigns? Knowing your target audience will help you create content that resonates with them. Determine the best social media networks for your business by researching your audience.

Plan your content:

Planning will help you save time and money in the long run. You can batch-create content, schedule posts ahead of time, and reuse or repurpose existing content. Your social media manager would coordinate with your partners and create content strategies for maximum benefit.

Make use of free resources:

There are tons of free resources that can help you create content, design visuals, and more – so there's no need to break the bank! Do some research and take advantage of all the free resources available.

Be strategic with your paid promotions:

Paid promotions can be a great way to reach a larger audience and get results – but only if they're done correctly! Make sure you understand how each platform's paid promotion works before you dive in headfirst. And don't forget to track your results to see what's working and adjust accordingly.

How To Start A Budget-Friendly Social Media Campaign For Your Business:

There are a lot of factors that go into social media marketing, and it can be tough to know where to start. If you're on a tight budget, you can do a few things to get the most bang for your buck.

A clear understanding of your goals and objectives:

What do you want to achieve with social media? Once you know this, you can create content and strategies to help you reach your goals.

Focus on quality over quantity:

It's better to invest in a few high-quality pieces of content than to produce a large volume of low-quality content on social media; quality trumps quantity every time.

Choose the right platform:

Not all social media platforms are created equal. It's essential to choose the ones that will work best for your business and your budget. For example, if you're a B2B company, LinkedIn may be a better option for you than Snapchat.

Create a content calendar:

Content calendars help you stay organized and ensure that your content is timely and relevant. They can also help you track your progress and measure your success over time.

By following these tips, you can create a social media advertising campaign that is budget-friendly and effective. And don't forget to hire a social media agency to help you save time and money.

What are some common mistakes made when budgeting for social media?

Businesses make a few common mistakes when budgeting for social media.

Failing to allocate enough money:

Social media is an integral part of any marketing strategy and should be given the attention and budget it deserves. Failing to do this can lead to subpar results and a wasted investment.

Not clearly understanding their goals:

As with any marketing effort, knowing what you want to achieve is essential before you start. Without clear goals, creating a successful social media strategy won't be easy.

Investing in too many platforms:

There are dozens of social media platforms, but that doesn't mean you need to be active. It's essential to choose the ones that will work best for your business and your budget.

Failing to track their results:

Measuring your results is essential to understanding what's working and what's not. Without this data, you'll be shooting in the dark and wasting your time and money.

Avoid these mistakes, and you'll be on your way to creating a successful social media campaign that gets results.


When budgeting for social media, it's important to allocate enough money to get the desired results. Additionally, be clear about your goals, invest in the right platforms, and track your progress so you can adjust your strategy as needed. By following these tips, you can create a social media campaign that is both budget-friendly and effective. Managing social media is not an entry-level job. Making, scheduling, and publishing content is just the tip of the iceberg.

Need a cheap social media solution to your business? Contact Edison's Co. today and start with a free consultation!


How much should I budget for social media?

The answer to this question depends on a number of factors, including your goals and objectives, the platforms you're using, and the size of your audience. However, a general rule of thumb is to allocate 5-10% of your overall marketing budget to social media.

What is social media budget proposal?

A social media budget proposal is a document that outlines the estimated costs of a social media marketing campaign. It should include a breakdown of the proposed budget, as well as the objectives and goals of the campaign. Additionally, the proposal should outline how the campaign will be structured and what activities will be included.

Can small businesses afford to invest in social media marketing?

Yes, social media marketing is an excellent option for small businesses. Investing in the right platforms and creating high-quality content is important, but it can be done on a limited budget. The secret to winning the social media marketing game is ensuring that the return on ad spend (ROAS) is greater than the combined cost of goods sold and marketing dollars spent.

What are some free or low-cost social media marketing tools?

Some free and low-cost social media advertising tools are available, such as Hootsuite, Buffer, and Sprout Social. These tools can help you save time and money by managing your social media accounts and scheduling your content in advance.

How much should you budget for paid advertising on social media platforms?

As social media advertising services have become one of the most popular ways to connect with people and promote businesses, There is no easy answer; the social media advertising budget will vary depending on the size and goals of the company. However, a few general guidelines are given above that can be followed to ensure that social media efforts are effective.

Can social media marketing be done on a shoestring budget?

Yes, social media marketing can be done on a shoestring budget. However, investing in the right platforms and creating high-quality content is important. Additionally, you'll need to be prepared to put in the time and effort to make your campaign a success.

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