Edison's Co. and How They Helped HTC Vive realizes its Vision of the Future
HTC Vive has been working on their vision of the future for a while now. They want to create an open and safe metaverse ecosystem where their VR technology can connect people and build the future of life. And they're not alone in this vision. Many other companies are working on similar projects. But where HTC Vive really shines is in their partnerships. One such partnership is with Edison's Co., a public relations firm that has helped them raise their brand recognition by connecting with several worldwide media outlets and celebrities/influencers.
Edison's Co. is a full-service creative agency that specializes in public relations, branding, content creation, and digital marketing. They have a team of professionals that are experts in each field that work together to create comprehensive campaigns that get results. Edison's Co. has a proven track record of success in supporting tech companies, start-ups, and established brands alike.
When Edison's Co.'s team was brought on to support HTC Vive, they quickly went to work identifying what made the product unique and special. They also took a close look at the current competitive landscape to see what other similar products were out there and what their weaknesses were. With this information in hand, they set about crafting a campaign that would raise awareness for HTC Vive while also highlighting its key features and benefits.
The first step was to reach out to media outlets around the world to get them interested in writing about or reviewing the product. The team was successful in securing placements in major publications like Yahoo, Digital Journal, Benzinga, and many others. These articles not only helped raise awareness for HTC Vive but also drove traffic back to the website which helped increase conversion rates significantly.
In addition to working with traditional media outlets, the team at Edison's Co. also recognized the power of working with online influencers who could help promote HTC Vive to their millions of followers across social media platforms like YouTube, Instagram, Twitter, and Facebook. After careful research, they identified a number of influential gamers, YouTubers, and tech bloggers who had large followings within the target market for HTC Vive. Through strategic partnerships with these individuals, they were able to organically promote HTC Vive to millions of potential customers which led to a significant increase in sales for the company.
HTC Vive is doing some really cutting-edge work in the field of virtual reality. Their vision for the future is an ambitious one but it's definitely achievable with partners like Edison's Co. Helping them out. If you're not familiar with HTC Vive or their work, I highly recommend checking them out. You won't be disappointed.