Automate Your Social Media, So You Can Focus on the Pillars of Your Business
If you own a business, chances are you're familiar with the term "pillar content." In a nutshell, pillar content is the cornerstone of your business—the content that supports everything else. For example, if you wrote a cookbook, your pillar content would be recipes. If you have an e-commerce store, your pillar content would be product descriptions. And if you're a marketing agency, your pillar content would be blog posts (like this one!).
The problem is, creating pillar content can be time-consuming. And if you're also responsible for generating social media content on a daily basis, it can start to feel like you're stuck on a never-ending hamster wheel. The good news is, there is a way to break free from the cycle: by automating your social media content using pillar content. Here's how it works.
Pick Your Platforms
The first step is to decide which social media platforms you want to automate. For most businesses, the three biggies are Facebook, Twitter, and LinkedIn. However, there are other options out there (Snapchat, Instagram, Pinterest), so if you have the time and resources to maintain a presence on multiple platforms, go for it!
Once you've chosen your platform(s), it's time to get started automating.
Create Content in Bulk
To automate your social media effectively, you need to create content in bulk. This means sitting down and writing (or recording) several weeks or even months' worth of material at once. This may seem like a daunting task, but trust us—it's worth it in the long run. Not only will batching save you time down the road, but it will also help ensure that your social media posts are high-quality and engaging. After all, it's better to spend 10 hours crafting 10 excellent pieces of pillar content than it is to spend one hour churning out 10 mediocre blog posts.
Once you've created your pillar content, all that's left to do is schedule it! Platforms like Hootsuite make it easy to pre-schedule your posts weeks or even months in advance. Simply connect your social media accounts and start adding your content to the queue. That way, you can set it and forget it—leaving you more time to focus on running your business.
By automating your social media using pillar content, you can free up valuable time and energy to focus on the things that really matter—the pillars of your business. So what are you waiting for? Start batching those blog posts and get scheduling!