HTC Vive Logo
In November 2015, Edison's Co was invited by HTC to pitch an logo redesign concept to their HTC Vive VR team. With research on current VR market, Edison's found inspirations from the controllers, which distinguish Vive from other VR devices like Oculus, Samsung Gear, and Microsoft Hololense.
Edison's recreated Vive's brand identity with a story that connects HTC Vive’s mission with their consumers and an approachable logo mark that celebrates technology, equality and solidarity. The logo concept did not reach the final round due to its unintended similarity to Open Table’s logo redesign, yet ever since we have been partnering with HTC on miscellaneous VR projects.